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1.\u4e9a\u9a6c\u900a\u52a9\u529b\u6e25\u592a\u534e\u7269\u6d41\u5347\u7ea7\uff0c\u65b0\u5efa\u201c\u6700\u540e\u4e00\u82f1\u91cc\u201d\u914d\u9001\u4e2d\u5fc3<\/strong><\/p>\n\n\n\n

\u636e\u5916\u5a92\u62a5\u9053\uff0c\u4e9a\u9a6c\u900a\u5c06\u5728\u52a0\u62ff\u5927\u6e25\u592a\u534e\u5de5\u4e1a\u56ed\u533a\u5efa\u8bbe\u65b0\u7684\u201c\u6700\u540e\u4e00\u82f1\u91cc\u201d\u7269\u6d41\u914d\u9001\u8bbe\u65bd\uff0c\u5360\u573050,800\u5e73\u65b9\u82f1\u5c3a\uff0c\u9884\u8ba1\u521b\u9020100\u4e2a\u6216\u66f4\u591a\u5c31\u4e1a\u5c97\u4f4d\uff0c\u63a8\u52a8\u5f53\u5730\u7ecf\u6d4e\u53d1\u5c55\u3002\u65b0\u4ed3\u5e93\u65e8\u5728\u8865\u5145\u4e9a\u9a6c\u900a\u533a\u57df\u7269\u6d41\u7f51\u7edc\uff0c\u63d0\u5347\u5305\u88f9\u9012\u9001\u6548\u7387\uff0c\u4e3a\u6e25\u592a\u534e\u5c45\u6c11\u548c\u4f01\u4e1a\u63d0\u4f9b\u66f4\u4f18\u8d28\u670d\u52a1\u3002\u6bcf\u5929\u9884\u8ba1\u670915\u8f86\u534a\u6302\u8f66\u9001\u8d27\uff0c100\u81f3150\u8f86\u8d27\u8f66\u4ece\u8be5\u5730\u70b9\u51fa\u53d1\uff0c\u8d27\u8f66\u9884\u8ba1\u4e0b\u53486\u70b9\u81f38\u70b9\u5de6\u53f3\u8fd4\u56de\u3002\u8be5\u4ed3\u5e93\u5efa\u8bbe\u5df2\u6b63\u5f0f\u5f00\u5c55\uff0c\u6807\u5fd7\u7740\u6e25\u592a\u534e\u5728\u7ecf\u6d4e\u589e\u957f\u548c\u57fa\u7840\u8bbe\u65bd\u6539\u5584\u65b9\u9762\u7684\u6301\u7eed\u52aa\u529b\uff0c\u5c06\u4e3a\u5f53\u5730\u7ecf\u6d4e\u6ce8\u5165\u6d3b\u529b\u3002<\/p>\n\n\n\n

2.\u4e9a\u9a6c\u900a\u9886\u8dd1\u4e9a\u592a\u5e7f\u544a\u5e02\u573a\uff1a\u65b0\u62a5\u544a\u663e\u793a\u5176\u4e3a\u6d88\u8d39\u8005\u6700\u7231\u5e7f\u544a\u5e73\u53f0<\/strong><\/p>\n\n\n\n

Kantar\u53d1\u5e03\u7684\u300aKantar Media Reactions 2024\u300b\u62a5\u544a\u663e\u793a\uff0c\u4e9a\u9a6c\u900a\u5728\u4e9a\u592a\u5730\u533a\u6210\u4e3a\u6d88\u8d39\u8005\u6700\u559c\u7231\u7684\u5e7f\u544a\u5e73\u53f0\uff0c\u800cYouTube\u662f\u8425\u9500\u4eba\u5458\u7684\u9996\u9009\u3002Spotify\u3001TikTok\u548c\u8c37\u6b4c\u5e76\u5217\u7b2c\u4e8c\u3002Snapchat\u4f4d\u5217\u7b2c\u4e94\u3002\u7ebf\u4e0b\u63a5\u89e6\u70b9\u662f\u6d88\u8d39\u8005\u6700\u9752\u7750\u7684\u6e20\u9053\uff0c\u8d5e\u52a9\u6d3b\u52a8\u9884\u8ba1\u4e3b\u5bfc2024\u5e74\u5e7f\u544a\u6295\u653e\u3002\u7f51\u7edc\u6237\u5916\u5e7f\u544a\u5728\u4e9a\u592a\u5730\u533a\u53d7\u6b22\u8fce\u7a0b\u5ea6\u6301\u7eed\u4e0a\u5347\u3002\u6d88\u8d39\u8005\u7684\u504f\u597d\u4e0d\u4ec5\u9650\u4e8e\u7f51\u7edc\u5a92\u4f53\uff0c\u4f20\u7edf\u5a92\u4f53\u5728\u4e9a\u6d32\u591a\u5143\u5316\u73af\u5883\u4e2d\u4ecd\u5177\u7a33\u5b9a\u5730\u4f4d\u3002\u8425\u9500\u4eba\u5458\u504f\u7231\u7f51\u7edc\u5e73\u53f0\uff0c\u9700\u91cd\u65b0\u5ba1\u89c6\u4f20\u7edf\u5a92\u4f53\u4e0e\u7f51\u7edc\u5a92\u4f53\u7684\u7ed3\u5408\uff0c\u4ee5\u5b9e\u73b0\u4e0e\u6d88\u8d39\u8005\u7684\u4e92\u52a8\u76ee\u6807\u3002<\/p>\n\n\n\n

3.TikTok\u6b27\u76df\u6708\u6d3b\u8dc3\u7528\u6237\u6570\u9ad8\u8fbe1.505\u4ebf\uff0c\u6210\u4e3a\u7f8e\u56fd\u5916\u6700\u91cd\u8981\u5e02\u573a<\/strong><\/p>\n\n\n\n

\u636e\u5916\u5a92\u62a5\u9053\uff0cTikTok\u5206\u4eab\u4e86\u5176\u6700\u65b0\u7684\u6b27\u76df\u7528\u6237\u548c\u5185\u5bb9\u5ba1\u6838\u6570\u636e\uff0c\u4f5c\u4e3a\u6b27\u76dfDSA\u6cd5\u6848\u62ab\u9732\u4e49\u52a1\u7684\u4e00\u90e8\u5206\u3002\u6700\u65b0\u62a5\u544a\u663e\u793a\uff0cTikTok\u5728\u6b27\u76df\u62e5\u67091.505\u4ebf\u6708\u6d3b\u8dc3\u7528\u6237\uff0c\u8f83\u4e0a\u4e00\u4efd\u62a5\u544a\u589e\u52a0800\u4e07\u3002\u5fb7\u56fd\u3001\u6cd5\u56fd\u3001\u610f\u5927\u5229\u548c\u897f\u73ed\u7259\u662fTikTok\u7684\u4e3b\u8981\u6b27\u76df\u5e02\u573a\uff0c\u7528\u6237\u5747\u8d852000\u4e07\u3002\u6b64\u5916\uff0cTikTok\u4e3b\u8981\u4f7f\u7528\u5730\u533a\u8fd8\u5305\u62ec\u7f8e\u56fd\u3001\u5370\u5ea6\u5c3c\u897f\u4e9a\u3001\u5df4\u897f\u3001\u58a8\u897f\u54e5\u548c\u8d8a\u5357\uff0c\u5408\u8ba1\u5360\u5176\u5341\u4ebf\u7528\u6237\u768470%\u3002\u5728\u5185\u5bb9\u5ba1\u6838\u65b9\u9762\uff0cTikTok\u5728\u6b27\u76df\u67096354\u540d\u5ba1\u6838\u4eba\u5458\uff0c\u622a\u81f36\u6708\u5e95\u5220\u9664\u4e86\u8fd12220\u4e07\u6761\u5185\u5bb9\uff0c\u5c01\u7981\u4e86\u8d85530\u4e07\u4e2a\u8d26\u6237\u3002<\/p>\n\n\n\n

4.9\u6708\u5df4\u897f\u7535\u5546\u8bbf\u95ee\u91cf\u5fae\u964d2.4%\uff0c\u7f8e\u5ba2\u591a\u8fde\u7eed\u79f0\u9738\u5e02\u573a<\/strong><\/p>\n\n\n\n

\u636e\u5916\u5a92\u62a5\u9053\uff0cConversion\u6700\u65b0\u6570\u636e\u663e\u793a\uff0c9\u6708\u5df4\u897f\u7535\u5546\u8bbf\u95ee\u91cf\u4e0b\u964d2.4%\uff0c\u5176\u4e2d\u7f51\u7ad9\u548c\u5e94\u7528\u7a0b\u5e8f\u8bbf\u95ee\u91cf\u5206\u522b\u4e0b\u6ed12.6%\u548c1.6%\u3002\u65c5\u6e38\u3001\u6c7d\u8f66\u914d\u4ef6\u548c\u5a74\u513f\u7528\u54c1\u7535\u5546\u8bbf\u95ee\u91cf\u589e\u957f\uff0c\u800c\u6559\u80b2\u3001\u4e66\u7c4d\u548c\u6587\u5177\u3001\u8fdb\u53e3\u4ea7\u54c1\u53ca\u793c\u54c1\u9c9c\u82b1\u7b49\u54c1\u7c7b\u8bbf\u95ee\u91cf\u4e0b\u964d\u3002\u524d10\u5927\u54c1\u724c\/\u5e73\u53f0\u5360\u636e\u5df4\u897f\u7535\u5546\u5e02\u573a50.9%\u6d41\u91cf\uff0c\u7f8e\u5ba2\u591a\u5c45\u9996\uff0c\u536013.3%\uff0c\u5176\u6b21\u662fShopee\u548c\u4e9a\u9a6c\u900a\u5df4\u897f\u7ad9\u30029\u670875%\u7535\u5546\u8bbf\u95ee\u6765\u81ea\u79fb\u52a8\u7aef\uff0c\u5176\u4e2d22.1%\u901a\u8fc7\u5e94\u7528\u7a0b\u5e8f\u8fdb\u884c\uff0c\u513f\u7ae5\u548c\u793c\u54c1\u9c9c\u82b1\u79fb\u52a8\u7aef\u8bbf\u95ee\u91cf\u6700\u9ad8\u3002\u3001<\/p>\n\n\n\n

5.Wildberries\u6b63\u5f0f\u62d3\u5c55\u81f3\u683c\u9c81\u5409\u4e9a\u5e02\u573a<\/strong><\/p>\n\n\n\n

\u636e\u5916\u5a92\u62a5\u9053\uff0c\u4fc4\u7f57\u65af\u7535\u5546\u5de8\u5934Wildberries\u6b63\u5f0f\u8fdb\u519b\u683c\u9c81\u5409\u4e9a\u5e02\u573a\uff0c\u4ee5\u7279\u8bb8\u7ecf\u8425\u65b9\u5f0f\u8fd0\u8425\uff0c\u6d88\u8d39\u8005\u53ef\u901a\u8fc7wildberries.ge\u7f51\u7ad9\u6216APP\u8d2d\u4e70800\u4e07\u79cd\u5546\u54c1\u3002Wildberries\u8ba1\u5212\u6269\u5927\u4ea7\u54c1\u79cd\u7c7b\uff0c\u63d0\u5347\u7528\u6237\u4f53\u9a8c\uff0c\u5e76\u8bc4\u4f30\u5feb\u9012\u9001\u8d27\u53ef\u80fd\u6027\u3002\u540c\u65f6\uff0cWildberries\u5df2\u4e0e\u6237\u5916\u5e7f\u544a\u8fd0\u8425\u5546Russ\u5408\u5e76\uff0c\u65e8\u5728\u589e\u5f3a\u6570\u5b57\u5e7f\u544a\u548c\u7535\u5546\u7ade\u4e89\u529b\u3002\u9664\u683c\u9c81\u5409\u4e9a\u5916\uff0cWildberries\u5df2\u5728\u591a\u4e2a\u56fd\u5bb6\u548c\u5730\u533a\u5f00\u5c55\u4e1a\u52a1\uff0c\u6b64\u6b21\u6269\u5c55\u6807\u5fd7\u7740\u5176\u5728\u8de8\u5883\u7535\u5546\u5e02\u573a\u5e03\u5c40\u7684\u6df1\u5316\uff0c\u63d0\u5347\u4e86\u56fd\u9645\u5e02\u573a\u5f71\u54cd\u529b\u3002<\/p>\n\n\n\n

6.\u6700\u65b0\u8c03\u67e5\u663e\u793a\uff1a\u7f8e\u56fd\u5047\u65e5\u8d2d\u7269\u8005\u6e34\u671b\u66f4\u5feb\u6377\u7684\u9001\u8d27\u4f53\u9a8c<\/strong><\/p>\n\n\n\n

\u636e\u5916\u5a92\u62a5\u9053\uff0cRadial\u6700\u65b0\u8c03\u67e5\u663e\u793a\uff0c\u7f8e\u56fd\u6d88\u8d39\u8005\u5bf9\u5047\u65e5\u5b63\u8d2d\u7269\u9001\u8d27\u4f53\u9a8c\u671f\u671b\u63d0\u5347\uff0c29%\u6d88\u8d39\u8005\u5e0c\u671b\u5546\u54c1\u80fd\u5728\u4e24\u5230\u4e09\u5929\u5185\u9001\u8fbe\uff0c\u540c\u6bd4\u589e\u957f53%\uff0c45%\u8ba4\u4e3a\u4e09\u5230\u4e94\u5929\u5408\u7406\uff0c\u4ec526%\u63a5\u53d7\u4e00\u5468\u6216\u66f4\u957f\u65f6\u95f4\u914d\u9001\u300273%\u6d88\u8d39\u8005\u8868\u793a\uff0c\u4e0d\u7406\u60f3\u7684\u9001\u8d27\u6216\u9000\u8d27\u4f53\u9a8c\u5c06\u81f4\u5176\u4e0d\u518d\u8d2d\u4e70\u300258%\u6d88\u8d39\u8005\u5e0c\u671b\u6709\u66f4\u7075\u6d3b\u7684\u9001\u8d27\u9009\u62e9\u3002\u56e0\u611f\u6069\u8282\u548c\u5723\u8bde\u8282\u95f4\u9694\u7f29\u77ed\uff0c90%\u6d88\u8d39\u8005\u5c06\u63d0\u524d\u8d2d\u7269\uff0c11\u6708\u4ecd\u662f\u6700\u7e41\u5fd9\u8d2d\u7269\u6708\uff0c42%\u8ba1\u5212\u5728\u201c\u9ed1\u4e94\u7f51\u4e00\u201d\u8d2d\u4e70\u793c\u54c1\u3002\u6b64\u5916\uff0c18%\u6d88\u8d39\u8005\u8ba1\u5212\u4f7f\u7528\u201c\u5148\u4e70\u540e\u4ed8\u201d\u652f\u4ed8\u65b9\u5f0f\uff0cZ\u4e16\u4ee3\u548c\u5343\u79a7\u4e00\u4ee3\u613f\u4e3a\u793c\u54c1\u5305\u88c5\u670d\u52a1\u4ed8\u8d39\u3002<\/p>\n\n\n\n

7.UPS\u7b2c\u4e09\u5b63\u5ea6\u8d22\u62a5\u51fa\u7089\uff0c\u8425\u4e1a\u5229\u6da6\u5b9e\u73b047.8%\u7684\u663e\u8457\u589e\u957f<\/strong><\/p>\n\n\n\n

10\u670824\u65e5\uff0c\u636e\u5916\u5a92\u62a5\u9053\uff0c\u7f8e\u56fd\u8054\u5408\u5305\u88f9UPS\u516c\u5e03\u4e862024\u5e74\u7b2c\u4e09\u5b63\u5ea6\u8d22\u62a5\u3002\u6570\u636e\u663e\u793a\uff0cUPS\u8be5\u5b63\u5ea6\u8425\u6536\u8fbe\u5230222\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f5.6%\u3002\u5176\u4e2d\uff0c\u7f8e\u56fd\u4e1a\u52a1\u6536\u5165\u4e3a144.5\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f5.8%\uff1b\u56fd\u9645\u4e1a\u52a1\u6536\u5165\u4e3a44.11\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f3.4%\uff1b\u4f9b\u5e94\u94fe\u4e1a\u52a1\u6536\u5165\u4e3a3.384\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f8%\u3002UPS\u9996\u5e2d\u6267\u884c\u5b98Carol Tom\u00e9\u8868\u793a\uff0c\u7ecf\u8fc718\u4e2a\u6708\u7684\u8270\u96be\u65f6\u671f\uff0cUPS\u7684\u6536\u5165\u548c\u5229\u6da6\u5df2\u6062\u590d\u589e\u957f\u3002UPS\u9884\u8ba1\u5168\u5e74\u8425\u6536\u7ea6\u4e3a911\u4ebf\u7f8e\u5143\uff0c\u975eGAAP\u8c03\u6574\u540e\u8425\u4e1a\u5229\u6da6\u7387\u9884\u671f\u4e0a\u8c03\u81f3\u7ea69.6%\uff0c\u8d44\u672c\u652f\u51fa\u9884\u8ba1\u7ea6\u4e3a40\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n

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