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\"\"<\/figure>\n\n\n\n

CPE\u7684\u57fa\u672c\u6982\u5ff5<\/h2>\n\n\n\n

CPE\uff0c\u5168\u79f0\u4e3aCost per Engagement\uff0c\u5373\u6309\u53c2\u4e0e\u4ed8\u8d39\uff0c\u662f\u4e00\u79cd\u57fa\u4e8e\u5e7f\u544a\u53d7\u4f17\u4e92\u52a8\u884c\u4e3a\u7684\u8ba1\u8d39\u6a21\u5f0f\u3002\u5728\u8fd9\u79cd\u6a21\u5f0f\u4e0b\uff0c\u5e7f\u544a\u4e3b\u9700\u8981\u4e3a\u6bcf\u4e00\u6b21\u5e7f\u544a\u53d7\u4f17\u7684\u53c2\u4e0e\u884c\u4e3a(\u5982\u70b9\u8d5e\u3001\u8f6c\u53d1\u3001@\u7b49)\u652f\u4ed8\u8d39\u7528\u3002\u8fd9\u79cd\u8ba1\u8d39\u65b9\u5f0f\u4e0d\u4ec5\u5f3a\u8c03\u4e86\u5e7f\u544a\u53d7\u4f17\u7684\u53c2\u4e0e\u5ea6\uff0c\u8fd8\u4fc3\u8fdb\u4e86\u5e7f\u544a\u5185\u5bb9\u7684\u4f20\u64ad\u4e0e\u4e92\u52a8\uff0c\u4ece\u800c\u63d0\u5347\u4e86\u5e7f\u544a\u6548\u679c\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

CPE\u7684\u5e94\u7528\u573a\u666f<\/h2>\n\n\n\n

CPE\u8ba1\u8d39\u6a21\u5f0f\u9002\u7528\u4e8e\u591a\u79cd\u5e7f\u544a\u573a\u666f\uff0c\u7279\u522b\u662f\u90a3\u4e9b\u9700\u8981\u63d0\u5347\u54c1\u724c\u4e92\u52a8\u7387\u3001\u589e\u52a0\u7528\u6237\u53c2\u4e0e\u5ea6\u7684\u8425\u9500\u6d3b\u52a8\u3002\u4ee5\u4e0b\u662fCPE\u5728\u51e0\u4e2a\u5178\u578b\u573a\u666f\u4e2d\u7684\u5e94\u7528\uff1a<\/p>\n\n\n\n

\u793e\u4ea4\u5a92\u4f53\u8425\u9500<\/strong>\uff1a\u5728\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0a\uff0cCPE\u8ba1\u8d39\u6a21\u5f0f\u53ef\u4ee5\u5e2e\u52a9\u5e7f\u544a\u4e3b\u66f4\u597d\u5730\u8861\u91cf\u5e7f\u544a\u5185\u5bb9\u7684\u5438\u5f15\u529b\u3002\u901a\u8fc7\u4ed8\u8d39\u9f13\u52b1\u7528\u6237\u70b9\u8d5e\u3001\u8f6c\u53d1\u6216\u8bc4\u8bba\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u8fc5\u901f\u6269\u5927\u5e7f\u544a\u7684\u5f71\u54cd\u529b\uff0c\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u3002<\/p>\n\n\n\n

\u5185\u5bb9\u8425\u9500<\/strong>\uff1a\u5728\u5185\u5bb9\u8425\u9500\u4e2d\uff0cCPE\u8ba1\u8d39\u6a21\u5f0f\u9f13\u52b1\u53d7\u4f17\u4e0e\u5e7f\u544a\u5185\u5bb9\u4ea7\u751f\u6df1\u5ea6\u4e92\u52a8\u3002\u4f8b\u5982\uff0c\u4e00\u7bc7\u4f18\u8d28\u7684\u6587\u7ae0\u6216\u89c6\u9891\uff0c\u901a\u8fc7CPE\u8ba1\u8d39\u6a21\u5f0f\uff0c\u53ef\u4ee5\u5438\u5f15\u66f4\u591a\u7528\u6237\u70b9\u8d5e\u3001\u5206\u4eab\uff0c\u8fdb\u800c\u5f62\u6210\u53e3\u7891\u4f20\u64ad\u3002<\/p>\n\n\n\n

\u54c1\u724c\u63a8\u5e7f\u6d3b\u52a8<\/strong>\uff1a\u5728\u54c1\u724c\u63a8\u5e7f\u6d3b\u52a8\u4e2d\uff0cCPE\u8ba1\u8d39\u6a21\u5f0f\u53ef\u4ee5\u5e2e\u52a9\u5e7f\u544a\u4e3b\u8ffd\u8e2a\u7528\u6237\u7684\u53c2\u4e0e\u60c5\u51b5\uff0c\u4ece\u800c\u8bc4\u4f30\u6d3b\u52a8\u7684\u6210\u529f\u7a0b\u5ea6\u3002\u901a\u8fc7\u4ed8\u8d39\u9f13\u52b1\u7528\u6237\u53c2\u4e0e\u54c1\u724c\u6d3b\u52a8\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u6536\u96c6\u66f4\u591a\u7528\u6237\u53cd\u9988\uff0c\u4f18\u5316\u540e\u7eed\u8425\u9500\u7b56\u7565\u3002<\/p>\n\n\n\n

CPE\u7684\u4f18\u52bf\u5206\u6790<\/h2>\n\n\n\n

\u63d0\u9ad8\u5e7f\u544a\u4e92\u52a8\u6027<\/strong>\uff1aCPE\u8ba1\u8d39\u6a21\u5f0f\u76f4\u63a5\u9f13\u52b1\u53d7\u4f17\u4e0e\u5e7f\u544a\u5185\u5bb9\u4ea7\u751f\u4e92\u52a8\uff0c\u4ece\u800c\u63d0\u9ad8\u4e86\u5e7f\u544a\u7684\u4e92\u52a8\u6027\u3002\u8fd9\u79cd\u4e92\u52a8\u4e0d\u4ec5\u589e\u5f3a\u4e86\u53d7\u4f17\u5bf9\u5e7f\u544a\u7684\u8bb0\u5fc6\uff0c\u8fd8\u4fc3\u8fdb\u4e86\u5e7f\u544a\u5185\u5bb9\u7684\u4f20\u64ad\u3002<\/p>\n\n\n\n

\u7cbe\u51c6\u8861\u91cf\u5e7f\u544a\u6548\u679c<\/strong>\uff1a\u901a\u8fc7CPE\u8ba1\u8d39\u6a21\u5f0f\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u6e05\u6670\u5730\u4e86\u89e3\u6bcf\u4e00\u6b21\u5e7f\u544a\u53d7\u4f17\u7684\u53c2\u4e0e\u884c\u4e3a\uff0c\u4ece\u800c\u66f4\u7cbe\u51c6\u5730\u8861\u91cf\u5e7f\u544a\u6548\u679c\u3002\u8fd9\u79cd\u7cbe\u51c6\u7684\u8861\u91cf\u6709\u52a9\u4e8e\u5e7f\u544a\u4e3b\u4f18\u5316\u5e7f\u544a\u7b56\u7565\uff0c\u63d0\u9ad8\u5e7f\u544a\u6295\u8d44\u56de\u62a5\u7387\u3002<\/p>\n\n\n\n

\u964d\u4f4e\u5e7f\u544a\u6210\u672c<\/strong>\uff1a\u76f8\u6bd4\u4e8e\u4f20\u7edf\u7684\u6309\u5c55\u793a\u6216\u70b9\u51fb\u8ba1\u8d39\u6a21\u5f0f\uff0cCPE\u8ba1\u8d39\u6a21\u5f0f\u53ef\u4ee5\u66f4\u6709\u6548\u5730\u964d\u4f4e\u5e7f\u544a\u6210\u672c\u3002\u56e0\u4e3a\u5e7f\u544a\u4e3b\u53ea\u9700\u4e3a\u5b9e\u9645\u4ea7\u751f\u7684\u53c2\u4e0e\u884c\u4e3a\u4ed8\u8d39\uff0c\u907f\u514d\u4e86\u65e0\u6548\u70b9\u51fb\u6216\u5c55\u793a\u7684\u6d6a\u8d39\u3002<\/p>\n\n\n\n

\u5047\u8bbe\u67d0\u5e7f\u544a\u4e3b\u5728\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0a\u6295\u653e\u4e86\u4e00\u6761\u5e7f\u544a\uff0c\u91c7\u7528CPE\u8ba1\u8d39\u6a21\u5f0f\u3002\u7ecf\u8fc7\u4e00\u5468\u7684\u6295\u653e\uff0c\u8be5\u5e7f\u544a\u83b7\u5f97\u4e861000\u6b21\u70b9\u8d5e\u3001500\u6b21\u8f6c\u53d1\u548c200\u6b21\u8bc4\u8bba\u3002\u6839\u636eCPE\u8ba1\u8d39\u6a21\u5f0f\uff0c\u5e7f\u544a\u4e3b\u9700\u8981\u4e3a\u8fd9\u4e9b\u53c2\u4e0e\u884c\u4e3a\u652f\u4ed8\u8d39\u7528\u3002\u5047\u8bbe\u6bcf\u6b21\u70b9\u8d5e\u7684\u6210\u672c\u4e3a0.5\u5143\uff0c\u6bcf\u6b21\u8f6c\u53d1\u7684\u6210\u672c\u4e3a1\u5143\uff0c\u6bcf\u6b21\u8bc4\u8bba\u7684\u6210\u672c\u4e3a2\u5143\uff0c\u5219\u5e7f\u544a\u4e3b\u7684\u603b\u6210\u672c\u4e3a\uff1a10000.5+5001+200*2=1100\u5143\u3002<\/p>\n\n\n\n

\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u5982\u679c\u91c7\u7528\u4f20\u7edf\u7684\u6309\u5c55\u793a\u6216\u70b9\u51fb\u8ba1\u8d39\u6a21\u5f0f\uff0c\u5e7f\u544a\u4e3b\u53ef\u80fd\u9700\u8981\u652f\u4ed8\u66f4\u9ad8\u7684\u8d39\u7528\uff0c\u800c\u4e14\u65e0\u6cd5\u786e\u4fdd\u8fd9\u4e9b\u5c55\u793a\u6216\u70b9\u51fb\u80fd\u591f\u8f6c\u5316\u4e3a\u5b9e\u9645\u7684\u53c2\u4e0e\u884c\u4e3a\u3002<\/p>\n\n\n\n

\u603b\u4e4b\uff0cCPE\u8ba1\u8d39\u6a21\u5f0f\u4ee5\u5176\u72ec\u7279\u7684\u9b45\u529b\u548c\u4f18\u52bf\uff0c\u6b63\u5728\u5f15\u9886\u5e7f\u544a\u8425\u9500\u7684\u65b0\u6f6e\u6d41\u3002\u5bf9\u4e8e\u5e7f\u544a\u4e3b\u800c\u8a00\uff0c\u4e86\u89e3\u548c\u638c\u63e1CPE\u8ba1\u8d39\u6a21\u5f0f\uff0c\u5c06\u6709\u52a9\u4e8e\u5176\u5728\u6fc0\u70c8\u7684\u5e02\u573a\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u5b9e\u73b0\u5e7f\u544a\u6548\u679c\u7684\u6700\u5927\u5316\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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