{"id":89966,"date":"2024-07-15T09:59:10","date_gmt":"2024-07-15T01:59:10","guid":{"rendered":"https:\/\/www.073980.com\/?p=89966"},"modified":"2024-07-15T09:59:11","modified_gmt":"2024-07-15T01:59:11","slug":"tiktok-ads%e7%9a%84%e5%b9%bf%e5%91%8a%e7%b1%bb%e5%9e%8b%e5%8c%85%e6%8b%ac%e5%93%aa%e4%ba%9b%e7%b1%bb%e5%9e%8b%ef%bc%9f%e5%93%aa%e4%b8%aa%e6%95%88%e6%9e%9c%e5%a5%bd","status":"publish","type":"post","link":"https:\/\/www.073980.com\/89966.htm","title":{"rendered":"Tiktok ads\u7684\u5e7f\u544a\u7c7b\u578b\u5305\u62ec\u54ea\u4e9b\u7c7b\u578b\uff1f\u54ea\u4e2a\u6548\u679c\u597d"},"content":{"rendered":"\n<p>\u968f\u7740TikTok\u5728\u5168\u7403\u8303\u56f4\u5185\u7684\u8fc5\u901f\u5d1b\u8d77\uff0c\u5176\u5e7f\u544a\u5e73\u53f0\u4e5f\u6210\u4e3a\u4e86\u4f17\u591a\u54c1\u724c\u7ade\u76f8\u8ffd\u9010\u7684\u70ed\u95e8\u9009\u62e9\u3002TikTok\u4e0d\u4ec5\u62e5\u6709\u5e9e\u5927\u7684\u7528\u6237\u57fa\u7840\uff0c\u8fd8\u5177\u5907\u9ad8\u5ea6\u4e92\u52a8\u6027\u548c\u5f3a\u5927\u7684\u5185\u5bb9\u521b\u4f5c\u80fd\u529b\uff0c\u4e3a\u5e7f\u544a\u4e3b\u63d0\u4f9b\u4e86\u591a\u79cd\u5e7f\u544a\u7c7b\u578b\u4ee5\u5b9e\u73b0\u591a\u6837\u5316\u7684\u8425\u9500\u76ee\u6807\u3002\u672c\u6587\u5c06\u8be6\u7ec6\u4ecb\u7ecdTikTok Ads\u7684\u4e3b\u8981\u5e7f\u544a\u7c7b\u578b\uff0c\u5e76\u63a2\u8ba8\u54ea\u79cd\u7c7b\u578b\u6548\u679c\u66f4\u4f73\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1013\" height=\"503\" src=\"https:\/\/img.073980.com\/uploads\/2024\/07\/20240715015825195.png\" alt=\"\" class=\"wp-image-89967\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok Ads\u7684\u4e3b\u8981\u5e7f\u544a\u7c7b\u578b<\/h2>\n\n\n\n<p><strong>1. \u5f00\u5c4f\u5e7f\u544a(Splash Ads\/Brand Takeover)<\/strong><\/p>\n\n\n\n<p>\u5f00\u5c4f\u5e7f\u544a\u662f\u7528\u6237\u6253\u5f00TikTok\u5e94\u7528\u65f6\u9996\u5148\u770b\u5230\u7684\u5168\u5c4f\u5e7f\u544a\uff0c\u53ef\u4ee5\u662f\u9759\u6001\u56fe\u7247\u3001GIF\u6216\u77ed\u89c6\u9891\u3002\u8fd9\u79cd\u5e7f\u544a\u5f62\u5f0f\u56e0\u5176\u9ad8\u66dd\u5149\u7387\u548c\u89c6\u89c9\u51b2\u51fb\u529b\uff0c\u80fd\u591f\u8fc5\u901f\u5438\u5f15\u7528\u6237\u7684\u6ce8\u610f\u529b\u3002\u7136\u800c\uff0c\u7531\u4e8e\u5176\u9ad8\u6210\u672c\u548c\u6bcf\u5929\u4ec5\u9650\u4e00\u540d\u5e7f\u544a\u4e3b\u6295\u653e\u7684\u9650\u5236\uff0c\u5f00\u5c4f\u5e7f\u544a\u66f4\u9002\u5408\u9884\u7b97\u5145\u8db3\u3001\u8ffd\u6c42\u9ad8\u66dd\u5149\u7387\u7684\u54c1\u724c\u578b\u5356\u5bb6\u3002<\/p>\n\n\n\n<p><strong>2. \u4fe1\u606f\u6d41\u5e7f\u544a(In-Feed Native Video)<\/strong><\/p>\n\n\n\n<p>\u4fe1\u606f\u6d41\u5e7f\u544a\u662fTikTok\u4e2d\u6700\u5e38\u89c1\u7684\u5e7f\u544a\u5f62\u5f0f\u4e4b\u4e00\uff0c\u5b83\u76f4\u63a5\u63d2\u5165\u5230\u7528\u6237\u7684\u89c6\u9891\u63a8\u8350\u6d41\u4e2d\uff0c\u4ee5\u539f\u751f\u89c6\u9891\u7684\u5f62\u5f0f\u5c55\u73b0\u3002\u8fd9\u79cd\u5e7f\u544a\u5f62\u5f0f\u4e0e\u7528\u6237\u751f\u6210\u7684\u5185\u5bb9\u76f8\u4f3c\uff0c\u4e0d\u6613\u88ab\u5bdf\u89c9\u4e3a\u5e7f\u544a\uff0c\u56e0\u6b64\u66f4\u5bb9\u6613\u83b7\u5f97\u7528\u6237\u7684\u5173\u6ce8\u548c\u4e92\u52a8\u3002\u4fe1\u606f\u6d41\u5e7f\u544a\u65f6\u957f\u6700\u957f\u53ef\u8fbe60\u79d2\uff0c\u4f46\u636e\u6570\u636e\u663e\u793a\uff0c\u6700\u4f73\u6301\u7eed\u65f6\u95f4\u4ec5\u4e3a15\u79d2\u3002\u5e7f\u544a\u4e3b\u53ef\u4ee5\u901a\u8fc7\u521b\u610f\u548c\u8da3\u5473\u6027\u5185\u5bb9\u5f15\u5bfc\u7528\u6237\u8fdb\u884c\u4e92\u52a8\u548c\u8f6c\u5316\uff0c\u9002\u7528\u4e8e\u5e0c\u671b\u83b7\u5f97\u9ad8\u66dd\u5149\u91cf\u5e76\u547c\u5401\u7528\u6237\u91c7\u53d6\u884c\u52a8\u7684\u54c1\u724c\u3002<\/p>\n\n\n\n<p><strong>3. 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\u54c1\u724c\u6311\u6218\u8d5b(Branded Hashtag Challenge)<\/strong><\/p>\n\n\n\n<p>\u54c1\u724c\u6311\u6218\u8d5b\u662fTikTok\u5e73\u53f0\u4e0a\u975e\u5e38\u53d7\u6b22\u8fce\u7684\u5e7f\u544a\u5f62\u5f0f\u3002\u5e7f\u544a\u4e3b\u901a\u8fc7\u521b\u5efa\u7279\u5b9a\u7684\u6311\u6218\u4e3b\u9898\uff0c\u5e76\u9f13\u52b1\u7528\u6237\u521b\u4f5c\u4e0e\u4e3b\u9898\u76f8\u5173\u7684\u89c6\u9891\u5185\u5bb9\uff0c\u4ece\u800c\u5b9e\u73b0\u54c1\u724c\u5ba3\u4f20\u7684\u76ee\u7684\u3002\u8fd9\u79cd\u5e7f\u544a\u5f62\u5f0f\u80fd\u591f\u6fc0\u53d1\u7528\u6237\u7684\u53c2\u4e0e\u70ed\u60c5\uff0c\u5f62\u6210\u75c5\u6bd2\u5f0f\u4f20\u64ad\u6548\u5e94\uff0c\u8fc5\u901f\u63d0\u5347\u54c1\u724c\u7684\u66dd\u5149\u5ea6\u548c\u7528\u6237\u53c2\u4e0e\u5ea6\u3002\u54c1\u724c\u6311\u6218\u8d5b\u901a\u5e38\u5177\u6709\u8f83\u957f\u7684\u66dd\u5149\u5468\u671f\uff0c\u9002\u5408\u5e0c\u671b\u957f\u671f\u7ef4\u6301\u54c1\u724c\u70ed\u5ea6\u7684\u5e7f\u544a\u4e3b\u3002<\/p>\n\n\n\n<p><strong>5. 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height=\"385\" src=\"https:\/\/img.073980.com\/uploads\/2024\/07\/20240715015851689.png\" alt=\"\" class=\"wp-image-89968\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u54ea\u4e2a\u5e7f\u544a\u7c7b\u578b\u6548\u679c\u597d?<\/h2>\n\n\n\n<p>\u5224\u65adTikTok 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A&#8230;<\/p>\n","protected":false},"author":422,"featured_media":89967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4911],"tags":[],"topic":[5212],"class_list":["post-89966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiktokjx","topic-tg"],"_links":{"self":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/89966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/users\/422"}],"replies":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/comments?post=89966"}],"version-history":[{"count":1,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/89966\/revisions"}],"predecessor-version":[{"id":89969,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/89966\/revisions\/89969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media\/89967"}],"wp:attachment":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media?parent=89966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/categories?post=89966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/tags?post=89966"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/topic?post=89966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}