{"id":67219,"date":"2024-02-21T15:39:31","date_gmt":"2024-02-21T07:39:31","guid":{"rendered":"https:\/\/www.073980.com\/?p=67219"},"modified":"2024-02-21T15:39:33","modified_gmt":"2024-02-21T07:39:33","slug":"tiktok%e5%ba%97%e9%93%ba%e5%b9%bf%e5%91%8a%e6%80%8e%e4%b9%88%e6%8a%95%e6%94%be%ef%bc%8c%e6%96%b0%e6%89%8b%e4%b8%80%e5%ae%9a%e8%a6%81%e7%9c%8b","status":"publish","type":"post","link":"https:\/\/www.073980.com\/67219.htm","title":{"rendered":"tiktok\u5e97\u94fa\u5e7f\u544a\u600e\u4e48\u6295\u653e\uff0c\u65b0\u624b\u4e00\u5b9a\u8981\u770b"},"content":{"rendered":"\n

TikTok\u5728\u5168\u7403\u8303\u56f4\u5185\u7684\u666e\u53ca\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u5546\u5bb6\u5f00\u59cb\u5c06\u76ee\u5149\u6295\u5411\u8fd9\u4e2a\u5145\u6ee1\u6d3b\u529b\u7684\u793e\u4ea4\u5e73\u53f0\uff0c\u5e0c\u671b\u901a\u8fc7\u6295\u653e\u5e97\u94fa\u5e7f\u544a\u6765\u5438\u5f15\u6f5c\u5728\u6d88\u8d39\u8005\uff0c\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u9500\u552e\u989d\u3002\u5bf9\u4e8e\u65b0\u624b\u6765\u8bf4\uff0c\u5982\u4f55\u5728TikTok\u4e0a\u6210\u529f\u6295\u653e\u5e97\u94fa\u5e7f\u544a\u53ef\u80fd\u4f1a\u6709\u4e9b\u8ff7\u832b\u3002\u4e0b\u9762\u5c0f\u7f16\u5c06\u4e3a\u5927\u5bb6\u8be6\u7ec6\u89e3\u6790TikTok\u5e97\u94fa\u5e7f\u544a\u7684\u6295\u653e\u7b56\u7565\u4e0e\u6b65\u9aa4\uff0c\u5e2e\u52a9\u65b0\u624b\u5546\u5bb6\u5728TikTok\u7684\u5e7f\u544a\u6295\u653e\u4e2d\u53d6\u5f97\u826f\u597d\u6548\u679c\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u4e00\u3001\u4e86\u89e3TikTok\u5e97\u94fa\u5e7f\u544a\u7684\u57fa\u672c\u6982\u5ff5\u548c\u7279\u70b9<\/h2>\n\n\n\n

TikTok\u5e97\u94fa\u5e7f\u544a\u662f\u4e00\u79cd\u5728TikTok\u5e73\u53f0\u4e0a\u5c55\u793a\u5546\u5bb6\u5e97\u94fa\u4fe1\u606f\u7684\u5e7f\u544a\u5f62\u5f0f\uff0c\u65e8\u5728\u5438\u5f15\u7528\u6237\u70b9\u51fb\u8fdb\u5165\u5546\u5bb6\u5e97\u94fa\uff0c\u8fdb\u800c\u4ea7\u751f\u8d2d\u4e70\u884c\u4e3a\u3002\u4e0e\u4f20\u7edf\u7684\u5e7f\u544a\u5f62\u5f0f\u76f8\u6bd4\uff0cTikTok\u5e97\u94fa\u5e7f\u544a\u5177\u6709\u4ee5\u4e0b\u51e0\u4e2a\u7279\u70b9\uff1a<\/p>\n\n\n\n

\u7cbe\u51c6\u5b9a\u4f4d\uff1aTikTok\u5e7f\u544a\u7cfb\u7edf\u53ef\u4ee5\u6839\u636e\u7528\u6237\u7684\u5174\u8da3\u3001\u884c\u4e3a\u7b49\u56e0\u7d20\u8fdb\u884c\u7cbe\u51c6\u5b9a\u4f4d\uff0c\u786e\u4fdd\u5e7f\u544a\u80fd\u591f\u89e6\u8fbe\u76ee\u6807\u53d7\u4f17\u3002<\/p>\n\n\n\n

\u521b\u610f\u591a\u6837\uff1aTikTok\u652f\u6301\u591a\u79cd\u5f62\u5f0f\u7684\u521b\u610f\u5185\u5bb9\uff0c\u5982\u77ed\u89c6\u9891\u3001\u56fe\u7247\u7b49\uff0c\u8ba9\u5e7f\u544a\u66f4\u5177\u5438\u5f15\u529b\u3002<\/p>\n\n\n\n

\u6570\u636e\u9a71\u52a8\uff1a\u901a\u8fc7TikTok\u7684\u5e7f\u544a\u6570\u636e\u5206\u6790\u5de5\u5177\uff0c\u5546\u5bb6\u53ef\u4ee5\u5b9e\u65f6\u4e86\u89e3\u5e7f\u544a\u6548\u679c\uff0c\u4f18\u5316\u6295\u653e\u7b56\u7565\u3002<\/p>\n\n\n\n

\u4e8c\u3001\u660e\u786e\u6295\u653e\u76ee\u6807\u548c\u53d7\u4f17<\/h2>\n\n\n\n

\u5728\u6295\u653eTikTok\u5e97\u94fa\u5e7f\u544a\u4e4b\u524d\uff0c\u5546\u5bb6\u9700\u8981\u660e\u786e\u81ea\u5df1\u7684\u6295\u653e\u76ee\u6807\u548c\u53d7\u4f17\u3002\u4f8b\u5982\uff0c\u662f\u4e3a\u4e86\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u589e\u52a0\u5e97\u94fa\u6d41\u91cf\uff0c\u8fd8\u662f\u63d0\u5347\u9500\u552e\u989d\u7b49\u3002\u540c\u65f6\uff0c\u8fd8\u9700\u8981\u5bf9\u76ee\u6807\u53d7\u4f17\u8fdb\u884c\u7ec6\u81f4\u7684\u5206\u6790\uff0c\u5305\u62ec\u5e74\u9f84\u3001\u6027\u522b\u3001\u5174\u8da3\u3001\u5730\u57df\u7b49\u65b9\u9762\u7684\u7279\u5f81\uff0c\u4ee5\u4fbf\u5236\u5b9a\u66f4\u5177\u9488\u5bf9\u6027\u7684\u5e7f\u544a\u7b56\u7565\u3002<\/p>\n\n\n\n

\u4e09\u3001\u5236\u5b9a\u5e7f\u544a\u8ba1\u5212<\/h2>\n\n\n\n

\u6839\u636e\u6295\u653e\u76ee\u6807\u548c\u53d7\u4f17\u5206\u6790\uff0c\u5546\u5bb6\u9700\u8981\u5236\u5b9a\u4e00\u4efd\u8be6\u7ec6\u7684\u5e7f\u544a\u8ba1\u5212\u3002\u8fd9\u5305\u62ec\u5e7f\u544a\u9884\u7b97\u3001\u6295\u653e\u65f6\u95f4\u3001\u5e7f\u544a\u5185\u5bb9\u3001\u521b\u610f\u5f62\u5f0f\u7b49\u65b9\u9762\u7684\u89c4\u5212\u3002\u5728\u5236\u5b9a\u5e7f\u544a\u8ba1\u5212\u65f6\uff0c\u5546\u5bb6\u9700\u8981\u5145\u5206\u8003\u8651\u81ea\u5df1\u7684\u5b9e\u9645\u9700\u6c42\u548c\u8d44\u6e90\uff0c\u786e\u4fdd\u5e7f\u544a\u8ba1\u5212\u7684\u53ef\u884c\u6027\u548c\u6709\u6548\u6027\u3002<\/p>\n\n\n\n

\u56db\u3001\u521b\u5efa\u5e7f\u544a<\/h2>\n\n\n\n

Step1 \u521b\u5efa\u4e00\u4e2a\u5e7f\u544a\u8d26\u6237 \u2460\u8bbf\u95eeTikTok Ads\u4e3b\u9875\uff0c\u8fdb\u5165\u201cCreate an Ad\u201d \u2461\u6309\u7167\u8981\u6c42\u586b\u5199\u8868\u683c\uff0c\u4e00\u822c48\u4e2a\u5c0f\u65f6\u5185\u6ce8\u518c\u6210\u529f\u3002<\/p>\n\n\n\n

Step2 \u8bbe\u7f6eTikTok\u5e7f\u544a\u7cfb\u5217 \u2460\u5728TikTok Ads\u4e2d\uff0c\u4f9d\u6b21\u70b9\u51fbCampaign\u2192Create\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u2461\u5236\u5b9a\u5e7f\u544a\u76ee\u6807\u3002\u53ef\u4ee5\u9009\u62e9\u7684\u5185\u5bb9\u6709\uff1a\u6d41\u91cf\u3001\u8f6c\u5316\u548capp\u4e0b\u8f7d\u91cf<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u2462\u8bbe\u7f6e\u5e7f\u544a\u9884\u7b97\uff0c\u6bcf\u65e5\u9884\u7b97\u6216\u603b\u9884\u7b97\u81f3\u5c11\u90fd\u8981\u4e3a500\u7f8e\u5143\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Step3 \u8bbe\u7f6e\u5e7f\u544a\u5c55\u793a\u4f4d\u7f6e\u3001\u8be6\u7ec6\u4fe1\u606f\u548c\u5b9a\u4f4d\u3002 \u2460\u9009\u62e9\u6295\u653e\u4f4d\u7f6e\u3002\u4e0d\u4ec5\u5305\u62ecTikTok\u5e73\u53f0\uff0c\u8fd8\u5305\u62ec\u5176\u65d7\u4e0b\u7684Vigo Video(\u53ea\u9650\u5370\u5ea6)\u3001BuzzVideo\u3001News Republic\u7b49\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u2461\u8f93\u5165\u653e\u5e7f\u544a\u5185\u5bb9\u5305\u542b\u6240\u6709\u8be6\u7ec6\u4fe1\u606f\u3002 URL\u3001\u663e\u793a\u6807\u9898\u3001\u56fe\u50cf\u7d20\u6750\u548c\u7c7b\u522b\u3002TikTok\u5e7f\u544a\u76ee\u524d\u652f\u6301\u56fe\u7247\u548c\u89c6\u9891\u4e24\u79cd\u683c\u5f0f\uff0c\u4e0d\u540c\u7684\u7248\u4f4d\u4f1a\u5bf9\u5e94\u4e0d\u540c\u7684\u7d20\u6750\u683c\u5f0f\u548c\u8981\u6c42\u3002 \u6b64\u65f6\u53ef\u4ee5\u9009\u62e9\u81f3\u591a20\u4e2a\u5173\u952e\u5b57\uff0c\u6765\u63cf\u8ff0\u4f60\u7684\u843d\u5730\u9875\u4fe1\u606f\uff0c\u7528\u4ee5\u5339\u914d\u5408\u9002\u7684\u53d7\u4f17\u3002 \u4f7f\u7528\u201cTargeting\u201d\u8bbe\u7f6e\u76ee\u6807\u53d7\u4f17\u4f4d\u7f6e\u3001\u5e74\u9f84\u3001\u6027\u522b\u3001\u8bed\u8a00\u3001\u5174\u8da3\u3001\u8bbe\u5907\u7b49\u53c2\u6570\uff0c\u4ee5\u5438\u5f15\u5408\u9002\u7684\u5e7f\u544a\u53d7\u4f17\u3002 \u4ee5CSV\u3001TXT\u6216ZIP\u6587\u4ef6\u683c\u5f0f\u4e0a\u4f20\u7528\u6237ID\uff0c\u53ef\u4ee5\u8bbe\u7f6e\u81ea\u5b9a\u4e49\u53d7\u4f17\u7fa4\u5b9e\u73b0\u66f4\u7cbe\u51c6\u7684\u6295\u653e\u3002<\/p>\n\n\n\n

Step4 \u8bbe\u7f6e\u5e7f\u544a\u6295\u653e\u8ba1\u5212 \u2460\u5728\u201cBudget & Schedule\u201d\u8bbe\u5b9a\u6bcf\u65e5\u9884\u7b97\u3001\u6295\u653e\u65f6\u6bb5<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u2461\u9009\u62e9\u9884\u7b97\u82b1\u8d39\u901f\u7387 \u201cStandard\u201d\u53ef\u89c4\u5b9a\u5728\u6574\u4e2a\u5e7f\u544a\u7cfb\u5217\u6295\u653e\u671f\u95f4\u5e73\u5747\u5206\u914d\u9884\u7b97;\u201cAccelerate\u201d\u53ef\u8bbe\u7f6e\u4e3a\u5728\u8ba1\u5212\u7684\u65f6\u95f4\u5185\u5c3d\u5feb\u82b1\u5149\u9884\u7b97\u3002<\/p>\n\n\n\n

\u2462\u9009\u62e9\u4f18\u5316\u76ee\u6807 \u5e73\u53f0\u5c06\u6839\u636e\u4f60\u9009\u62e9\u7684\u76ee\u6807\u8fdb\u884c\u4f18\u5316\uff0c\u82e5\u9009\u62e9\u8f6c\u5316\u4f5c\u4e3a\u76ee\u6807\uff0c\u5e73\u53f0\u4f1a\u5c06\u5e7f\u544a\u6295\u653e\u7ed9\u66f4\u6709\u53ef\u80fd\u8f6c\u5316\u4e3a\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u7528\u6237\u3002 \u5982\u679c\u8981\u8ffd\u8e2a\u8f6c\u5316\u6548\u679c\uff0c\u5355\u51fb\u201cLibrary\u201d\u5e76\u9009\u62e9\u201cConversions\u201d\u6765\u521b\u5efa\u8f6c\u5316\u884c\u4e3a\u3002<\/p>\n\n\n\n

\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u5982\u679c\u4f60\u9009\u62e9\u70b9\u51fb\u91cf\u4f5c\u4e3a\u5e7f\u544a\u76ee\u6807\uff0c\u5219\u4f1a\u6839\u636e\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u5411\u4f60\u6536\u8d39\uff0c\u5e76\u4f1a\u4f18\u5316\u5e7f\u544a\u4ee5\u5438\u5f15\u5c3d\u53ef\u80fd\u591a\u7684\u70b9\u51fb\u3002\u5982\u679c\u4f60\u5c06\u5c55\u793a\u6b21\u6570\u4f5c\u4e3a\u76ee\u6807\uff0c\u5219\u5c06\u4ee5CPM(\u6bcf\u5343\u6b21\u5c55\u793a\u8d39\u7528)\u8fdb\u884c\u6536\u8d39\u3002<\/p>\n\n\n\n

Step5 \u521b\u5efa\u5e7f\u544aAD \u6700\u540e\u4e00\u6b65\u5c31\u662f\u4e0a\u4f20\u7d20\u6750\uff0c\u56fe\u7247\u6216\u8005\u89c6\u9891\u52a0\u4e0a\u6587\u6848\u5c31\uff0c\u6587\u6848\u572812-80\u4e2a\u82f1\u6587\u5b57\u7b26\uff0c\u5e7f\u544a\u521b\u5efa\u5b8c\u6210\u540e\u8fdb\u5165\u5ba1\u6838\u671f\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

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TikTok\u5728\u5168\u7403\u8303\u56f4\u5185\u7684\u666e\u53ca\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u5546\u5bb6\u5f00\u59cb\u5c06\u76ee\u5149\u6295\u5411\u8fd9\u4e2a\u5145\u6ee1\u6d3b\u529b\u7684\u793e\u4ea4\u5e73\u53f0\uff0c\u5e0c\u671b\u901a\u8fc7\u6295\u653e\u5e97\u94fa\u5e7f\u544a\u6765\u5438\u5f15\u6f5c\u5728\u6d88\u8d39\u8005\uff0c\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u9500\u552e\u989d\u3002\u5bf9\u4e8e\u65b0\u624b\u6765\u8bf4\uff0c\u5982\u4f55\u5728TikTok\u4e0a\u6210\u529f\u6295\u653e\u5e97\u94fa\u5e7f\u544a\u53ef\u80fd\u4f1a\u6709\u4e9b\u8ff7\u832b\u3002\u4e0b\u9762\u5c0f\u7f16\u5c06\u4e3a\u5927\u5bb6\u8be6\u7ec6\u89e3\u6790Ti…<\/p>\n","protected":false},"author":72,"featured_media":67235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9194],"tags":[],"topic":[5101],"class_list":["post-67219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiktokxs","topic-xd"],"_links":{"self":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/67219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/comments?post=67219"}],"version-history":[{"count":1,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/67219\/revisions"}],"predecessor-version":[{"id":67236,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/67219\/revisions\/67236"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media\/67235"}],"wp:attachment":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media?parent=67219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/categories?post=67219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/tags?post=67219"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/topic?post=67219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}