{"id":18691,"date":"2022-11-20T09:21:35","date_gmt":"2022-11-20T01:21:35","guid":{"rendered":"https:\/\/www.073980.com\/?p=18691"},"modified":"2022-11-18T09:38:42","modified_gmt":"2022-11-18T01:38:42","slug":"%e5%a6%82%e4%bd%95%e9%99%8d%e4%bd%8etiktok%e5%b9%bf%e5%91%8a%e6%88%90%e6%9c%ac%ef%bc%8ctiktok%e6%8a%95%e6%94%be%e5%b9%bf%e5%91%8a%e5%a4%9a%e5%b0%91%e9%92%b1","status":"publish","type":"post","link":"https:\/\/www.073980.com\/18691.htm","title":{"rendered":"\u5982\u4f55\u964d\u4f4eTikTok\u5e7f\u544a\u6210\u672c\uff0ctiktok\u6295\u653e\u5e7f\u544a\u591a\u5c11\u94b1"},"content":{"rendered":"

tiktok\u5c31\u8ddf\u4e00\u4e2a\u65e0\u5b54\u4e0d\u5165\u7684\u75c5\u6bd2\u4e00\u6837\uff0c\u5f00\u59cb\u8086\u610f\u7684\u5728\u5168\u7403\u8303\u56f4\u5185\u6492\u64ad\u4e86\uff0c\u4e0d\u7ba1\u662f\u4e0d\u662f\u559c\u6b22\u770b\u77ed\u89c6\u9891\u7684\uff0c\u90fd\u4f1a\u62ff\u51fa\u624b\u673a\u770b\u770b\u3002\u8fd8\u6709\u76f4\u64ad\u5e26\u8d27\u4e5f\u662f\u5728\u6d41\u884c\u8d77\u6765\uff0c\u4e5f\u662f\u4e00\u4e2a\u98ce\u5934\u5f88\u76db\u7684\uff0c\u4e0d\u7ba1\u600e\u4e48\u8bf4\uff0ctiktok\u524d\u666f\u90fd\u662f\u975e\u5e38\u7684\u597d\u7684\u3002\u4e0d\u8fc7\u4e3a\u4e86\u70ed\u5ea6\u7684\u8bdd\uff0c\u5927\u5bb6\u90fd\u4f1a\u53bb\u6295\u653e\u5e7f\u544a\uff0c\u90a3\u4e48\u8fd9\u4e2atiktok\u5e7f\u544a\u8981\u600e\u4e48\u624d\u53ef\u4ee5\u8bdd\u8d39\u6070\u5f53\u3002\"a86f83879fb01fd09607fe032f3fbe7d\"<\/p>\n

\u5982\u4f55\u964d\u4f4etiktok\u7684\u5e7f\u544a\u6210\u672c<\/strong><\/p>\n

\u786e\u5207\u7684\u91d1\u989d\u5f88\u5927\u7a0b\u5ea6\u4e0a\u53d6\u51b3\u4e8e\u5e7f\u544a\u5f62\u5f0f\u548c\u6295\u653e\u65f6\u95f4\u3002\u4f46\u57fa\u672c\u4e0a\uff0cTikTok\u5e7f\u544a\u7684\u8d77\u4ef7\u4e3a\u6bcf 1000 \u6b21\u5e7f\u544a\u6d4f\u89c8\u82b1\u8d39\u572810\u7f8e\u5143\u5de6\u53f3\u3002\u4e4d\u4e00\u770b\u4e0d\u591a\uff0c\u4f46\u662f\u5f53\u60a8\u60f3\u5728\u77ed\u65f6\u95f4\u5185\u83b7\u5f97\u4e00\u767e\u4e07\u6b21\u89c2\u770b\u65f6\uff0c\u90a3\u4e48 10 \u7f8e\u5143\u5c31\u53d8\u6210\u4e86 10000 \u7f8e\u5143\u3002<\/p>\n

\u4f60\u7684\u76ee\u6807\u8d8a\u5927\uff0c\u8bdd\u8d39\u8d8a\u9ad8\u3002\u5bf9\u5c0f\u4f01\u4e1a\u800c\u8a00\u53ef\u80fd\u6709\u70b9\u53ef\u6015\uff0c\u56e0\u4e3a\u4e0e\u5176\u4ed6\u5e73\u53f0\u76f8\u6bd4\uff0c\u8fd9\u5e76\u975e\u6700\u4fbf\u5b9c\u7684\u9009\u62e9\u3002<\/p>\n

\u597d\u7684\u5730\u65b9\u5728\u4e8e\uff0c\u5982\u679c\u60a8\u63d0\u524d\u8c03\u7814\u5e76\u501f\u52a9\u76f8\u5173\u5de5\u5177\uff0c\u6216\u8005\u8bf7\u6570\u5b57\u8425\u9500\u4e13\u5bb6\u8fdb\u884c\u5145\u5206\u7684\u7814\u7a76\uff0c\u90a3\u4e48\u53ef\u80fd\u83b7\u5f97\u5de8\u5927\u7684\u56de\u62a5\u548c\u6536\u76ca\u3002 TikTok\u5e7f\u544a\u8d39\u7528\u8fd8\u53d6\u51b3\u4e8e\u60a8\u5728\u53d1\u5e03\u5e7f\u544a\u4e4b\u524d\u9009\u62e9\u7684\u51fa\u4ef7\u65b9<\/p>\n

TikTok\u79c9\u627f\u201c\u5185\u5bb9\u4e3a\u738b\u201d\u7684\u7406\u5ff5\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u5982\u679c\u524d\u51e0\u4e2a\u67e5\u770b\u60a8\u7684TikTok\u5e7f\u544a\u7684\u4eba\u559c\u6b22\u60a8\u7684\u5e7f\u544a\u5e76\u4e0e\u60a8\u7684\u5185\u5bb9\u4e92\u52a8\uff0c\u90a3\u4e48\u60a8\u5c31\u6709\u5f88\u5927\u7684\u6210\u529f\u673a\u4f1a\u3002\u5982\u679c\u8fd9\u7ec4\u4eba\u559c\u6b22\u5b83\uff0c\u5176\u4ed6\u6709\u76f8\u4f3c\u5174\u8da3\u7684\u4eba\u5f88\u53ef\u80fd\u4f1a\u53c2\u4e0e\u5176\u4e2d\u3002\u5728\u4e0d\u77e5\u4e0d\u89c9\u4e2d\uff0c\u60a8\u7684\u5e7f\u544a\u5df2\u7ecf\u75c5\u6bd2\u5f0f\u4f20\u64ad\u2014\u2014\u771f\u4e0d\u662f\u8bf4\u8bf4\u800c\u5df2\u3002<\/p>\n

TikTok\u4e0a\u6295\u5e7f\u544a\u8981\u82b1\u591a\u5c11\u94b1<\/strong><\/p>\n

\u76ee\u524d\uff0cTikTok for Business\u5e7f\u544a\u7ba1\u7406\u5e73\u53f0\u63d0\u4f9b\u4e86\u56db\u79cd\u51fa\u4ef7\u65b9\u5f0f\uff0c\u4e5f\u51b3\u5b9a\u4e86\u5e7f\u544a\u8d39\u7684\u7ed3\u7b97\u65b9\u5f0f\u3002\u5728\u5e7f\u544a\u7ec4\u5c42\u7ea7\uff0c\u9700\u8981\u9009\u62e9\u60a8\u7684\u51fa\u4ef7\u65b9\u5f0f\uff0c\u5bf9\u4e8e\u51fa\u4ef7\u65b9\u5f0f\u7684\u9009\u62e9\u53d6\u51b3\u4e8e\u6295\u653eTikTok\u5e7f\u544a\u7684\u7b56\u7565\u548c\u76ee\u6807\u3002<\/p>\n

1. \u6bcf\u5343\u6b21\u5c55\u793a\u8d39\u7528(CPM)<\/strong><\/p>\n

\u6bcf\u5343\u6b21\u5c55\u793a\u8d39\u7528\u4e3a\u5e7f\u544a\u4e3b\u613f\u610f\u4e3a1000\u6b21\u5c55\u793a\u652f\u4ed8\u7684\u4ef7\u683c\uff0cTikTok\u5e7f\u544a\u7cfb\u7edf\u5c06\u6295\u653e\u60a8\u7684\u5e7f\u544a\uff0c\u5728\u9884\u7b97\u8303\u56f4\u5185\u83b7\u5f97\u6700\u5927\u66dd\u5149\u5e76\u89e6\u8fbe\u5c3d\u53ef\u80fd\u591a\u7684\u5ba2\u6237\u3002<\/p>\n

CPM=(\u603b\u8d39\u7528\/\u603b\u5c55\u793a\u6b21\u6570)*1,000<\/p>\n

\u9009\u62e9CPM\u4f5c\u4e3a\u51fa\u4ef7\u65b9\u5f0f\u5c06\u6309\u7167\u5c55\u793a\u6b21\u6570\u8ba1\u8d39\uff0c\u9002\u7528\u4e8e\u4ee5\u201c\u8986\u76d6\u4eba\u6570\u201d\u4e3a\u63a8\u5e7f\u76ee\u6807\u7684\u5e7f\u544a\u3002<\/p>\n

2. \u4f18\u5316\u6bcf\u5343\u6b21\u5c55\u793a\u8d39\u7528(oCPM)<\/strong><\/p>\n

\u4f18\u5316\u6bcf\u5343\u6b21\u5c55\u793a\u8d39\u7528\u662f\u5e7f\u544a\u4e3b\u613f\u610f\u4e3a\u83b7\u5f971000\u6b21\u5c55\u793a\u652f\u4ed8\u7684\u4ef7\u683c\uff0c\u5b9a\u5411\u4e8e\u53ef\u80fd\u4f1a\u5b8c\u6210\u8f6c\u5316\u4e8b\u4ef6\u3001\u6210\u4e3a\u7ebf\u7d22\u6216\u5b89\u88c5\u5e94\u7528\u7684\u7528\u6237\u3002<\/p>\n

oCPM\u7684\u8ba1\u7b97\u65b9\u5f0f\u3001\u8ba1\u8d39\u65b9\u5f0f\u548cCPM\u4e00\u81f4\u3002\u76f8\u6bd4CPM\uff0coCPM\u662f\u5e7f\u544a\u7cfb\u7edf\u7ecf\u8fc7\u9884\u4f30\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\u7684\u5206\u6790\u540e\uff0c\u5411\u6700\u6709\u53ef\u80fd\u53d1\u751f\u8f6c\u5316\u7684\u7528\u6237\u5c55\u793a\u5e7f\u544a\u4ee5\u63d0\u9ad8\u6210\u6548\u7684\u51fa\u4ef7\u65b9\u5f0f\u3002<\/p>\n

oCPM\u9002\u7528\u4e8e\u8f6c\u5316\u91cf\u3001\u5e94\u7528\u5b89\u88c5\u91cf\u3001\u7ebf\u7d22\u6536\u96c6\u7684TikTok\u63a8\u5e7f\u76ee\u6807\u3002\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u76ee\u524doCPM\u662f\u8f6c\u5316\u91cf\u548c\u5e94\u7528\u5b89\u88c5\u91cf\u63a8\u5e7f\u76ee\u6807\u7684\u9ed8\u8ba4\u51fa\u4ef7\u65b9\u5f0f\u3002<\/p>\n

3. \u6bcf\u5343\u6b21\u64ad\u653e\u8d39\u7528(CPV)<\/strong><\/p>\n

\u6bcf\u5343\u6b21\u64ad\u653e\u8d39\u7528\u662f\u5e7f\u544a\u4e3b\u613f\u610f\u4e3a1000\u6b21\u65f6\u957f\u4e3a6\u79d2\u62162\u79d2\u7684\u89c6\u9891\u64ad\u653e\u6240\u652f\u4ed8\u7684\u4ef7\u683c\u3002TikTok\u5e7f\u544a\u7cfb\u7edf\u5c06\u6295\u653e\u60a8\u7684\u89c6\u9891\uff0c\u4f7f\u5176\u5728\u60a8\u7684\u9884\u7b97\u8303\u56f4\u5185\u8fbe\u5230\u5c3d\u53ef\u80fd\u591a\u7684\u64ad\u653e\u6b21\u6570\u3002<\/p>\n

CPV=(\u603b\u8d39\u7528\/\u603b\u5c55\u793a\u6b21\u6570)*1,000<\/p>\n

CPV\u9002\u7528\u4e8e\u4ee5\u201c\u89c6\u9891\u64ad\u653e\u91cf\u201d\u4e3a\u63a8\u5e7f\u76ee\u6807\u7684\u5e7f\u544a\u3002\u5728\u60a8\u7684\u5e7f\u544a\u7ec4\u4e2d\u8bbe\u7f6e\u6bcf\u5343\u6b21\u64ad\u653e\u8d39\u7528\u7684\u51fa\u4ef7\u65f6\uff0c\u8bf7\u786e\u4fdd\u5c06\u60a8\u6240\u9700\u7684\u6bcf\u6b21\u89c2\u770b\u8d39\u7528\u4e58\u4ee51000\uff0c\u5e76\u8f93\u5165\u603b\u51fa\u4ef7\u4f5c\u4e3a\u51fa\u4ef7\u91d1\u989d\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u613f\u610f\u4e3a\u4e00\u6b21\u89c6\u9891\u64ad\u653e\u82b1\u8d390.05\u7f8e\u5143\uff0c\u5219\u8f93\u516550\u7f8e\u5143\u4f5c\u4e3aCPV\u51fa\u4ef7\u3002<\/p>\n

4. \u5355\u6b21\u70b9\u51fb\u8d39\u7528(CPC)<\/strong><\/p>\n

\u5355\u6b21\u70b9\u51fb\u8d39\u7528\u662f\u5e7f\u544a\u4e3b\u613f\u610f\u4e3a\u6bcf\u6b21\u70b9\u51fb\u652f\u4ed8\u7684\u8d39\u7528\uff0cTikTok\u5e7f\u544a\u7cfb\u7edf\u5c06\u5c3d\u53ef\u80fd\u4ee5\u63a5\u8fd1\u60a8\u51fa\u4ef7\u7684\u8d39\u7528\u6295\u653e\u5e7f\u544a\u7ed9\u6700\u6709\u53ef\u80fd\u70b9\u51fb\u5b83\u4eec\u7684\u7528\u6237\u3002<\/p>\n

CPC=\u603b\u8d39\u7528\/\u603b\u70b9\u51fb\u91cf<\/p>\n

\u9009\u62e9CPC\u4f5c\u4e3a\u51fa\u4ef7\u65b9\u5f0f\u5c06\u6309\u7167\u70b9\u51fb\u8ba1\u8d39\uff0c\u9002\u7528\u4e8e\u4ee5\u201c\u8bbf\u95ee\u91cf\u3001\u5e94\u7528\u5b89\u88c5\u91cf\u3001\u8f6c\u5316\u91cf\u201d\u4e3a\u63a8\u5e7f\u76ee\u6807\u7684\u5e7f\u544a\u3002<\/p>\n

\u4ee5\u4e0a\u5c31\u662f\u5173\u4e8etiktok\u6295\u653e\u5e7f\u544a\u7684\u82b1\u8d39\u8bf4\u660e\u4e86\uff0c\u5927\u5bb6\u6709\u4ec0\u4e48\u4e0d\u660e\u767d\u7684\u90fd\u53ef\u4ee5\u53c2\u8003\u4ee5\u4e0a\u7684\u6587\u7ae0\u5185\u5bb9\uff0c\u4e0d\u8fc7\u4e5f\u4e0d\u662f\u968f\u4fbf\u6295\u653e\u7684\uff0c\u4e00\u5b9a\u8981\u628a\u5b83\u6295\u653e\u5230\u4f4d\u4e86\uff0c\u624d\u4e0d\u4f1a\u6d6a\u8d39\u4e86\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

tiktok\u5c31\u8ddf\u4e00\u4e2a\u65e0\u5b54\u4e0d\u5165\u7684\u75c5\u6bd2\u4e00\u6837\uff0c\u5f00\u59cb\u8086\u610f\u7684\u5728\u5168\u7403\u8303\u56f4\u5185\u6492\u64ad\u4e86\uff0c\u4e0d\u7ba1\u662f\u4e0d\u662f\u559c\u6b22\u770b\u77ed\u89c6\u9891\u7684\uff0c\u90fd\u4f1a\u62ff\u51fa\u624b\u673a\u770b\u770b\u3002\u8fd8\u6709\u76f4\u64ad\u5e26\u8d27\u4e5f\u662f\u5728\u6d41\u884c\u8d77\u6765\uff0c\u4e5f\u662f\u4e00\u4e2a\u98ce\u5934\u5f88\u76db\u7684\uff0c\u4e0d\u7ba1\u600e\u4e48\u8bf4\uff0ctiktok\u524d\u666f\u90fd\u662f\u975e\u5e38\u7684\u597d\u7684\u3002\u4e0d\u8fc7\u4e3a\u4e86\u70ed\u5ea6\u7684\u8bdd\uff0c\u5927\u5bb6\u90fd\u4f1a\u53bb\u6295\u653e\u5e7f…<\/p>\n","protected":false},"author":72,"featured_media":18692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4911],"tags":[3292],"topic":[],"class_list":["post-18691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiktokjx","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/18691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/comments?post=18691"}],"version-history":[{"count":0,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/18691\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media\/18692"}],"wp:attachment":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media?parent=18691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/categories?post=18691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/tags?post=18691"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/topic?post=18691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}