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\"\"<\/figure>\n\n\n\n

\u4e00\u3001\u5546\u54c1\u63a8\u5e7f\u5e7f\u544a(Sponsored Product Ads\uff0c\u7b80\u79f0SP\u5e7f\u544a)<\/h2>\n\n\n\n

\u5546\u54c1\u63a8\u5e7f\u5e7f\u544a\u662f\u4e9a\u9a6c\u900a\u6700\u5e38\u89c1\u4e14\u6709\u6548\u7684\u5e7f\u544a\u5f62\u5f0f\uff0c\u7c7b\u4f3c\u4e8eGoogle Adwords\uff0c\u4ee5\u5173\u952e\u8bcd\u548cASIN\u4e3a\u76ee\u6807\uff0c\u6309\u70b9\u51fb\u4ed8\u8d39(CPC\u6a21\u5f0f)\u3002SP\u5e7f\u544a\u4e3b\u8981\u5206\u4e3a\u81ea\u52a8\u5e7f\u544a\u548c\u624b\u52a8\u5e7f\u544a\u4e24\u79cd\u7c7b\u578b\u3002<\/p>\n\n\n\n

\u81ea\u52a8\u5e7f\u544a(Automatic Targeting)<\/strong><\/p>\n\n\n\n

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\u624b\u52a8\u5e7f\u544a(Manual Targeting)<\/strong><\/p>\n\n\n\n

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\u4e8c\u3001\u54c1\u724c\u63a8\u5e7f\u5e7f\u544a(Sponsored Brands Ads\uff0c\u7b80\u79f0SB\u5e7f\u544a)<\/h2>\n\n\n\n

\u54c1\u724c\u63a8\u5e7f\u5e7f\u544a\u662f\u4e9a\u9a6c\u900a\u7684\u54c1\u724c\u5e7f\u544a\u7c7b\u578b\uff0c\u4e3b\u8981\u5c55\u793a\u54c1\u724clogo\u3001\u6807\u9898\u548c\u4ea7\u54c1\uff0c\u6709\u52a9\u4e8e\u63d0\u5347\u54c1\u724c\u66dd\u5149\u548c\u5e26\u52a8\u591a\u4ea7\u54c1\u9500\u91cf\u3002SB\u5e7f\u544a\u5305\u62ec\u5546\u54c1\u96c6\u3001\u54c1\u724c\u65d7\u8230\u5e97\u7126\u70b9\u548c\u89c6\u9891\u5e7f\u544a\u4e09\u79cd\u5f62\u5f0f\u3002\u5546\u54c1\u96c6\u63a8\u5e7f\u591a\u4ef6\u5546\u54c1\uff0c\u6d41\u91cf\u5bfc\u5411\u5546\u54c1\u8be6\u60c5\u9875\u9762;\u54c1\u724c\u65d7\u8230\u5e97\u7126\u70b9\u5c06\u6d41\u91cf\u5bfc\u5411\u54c1\u724c\u65d7\u8230\u5e97\u6216\u5b50\u9875\u9762;\u89c6\u9891\u5e7f\u544a\u5219\u901a\u8fc7\u81ea\u52a8\u64ad\u653e\u7684\u89c6\u9891\u5c55\u793a\u5355\u4ef6\u5546\u54c1\u3002<\/p>\n\n\n\n

SB\u5e7f\u544a\u5c55\u793a\u4f4d\u7f6e\u5305\u62ec\u641c\u7d22\u7ed3\u679c\u9876\u90e8\u3001\u641c\u7d22\u7ed3\u679c\u5185\u90e8\u3001\u641c\u7d22\u7ed3\u679c\u5e95\u90e8\u548c\u89c6\u9891\u5e7f\u544a\u54c1\u724c\u65d7\u8230\u5e97\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0cSB\u5e7f\u544a\u4ec5\u9650\u4e8e\u5b8c\u6210\u54c1\u724c\u5907\u6848\u7684\u5356\u5bb6\u4f7f\u7528\uff0c\u4e14\u4e0d\u652f\u6301\u4e8c\u624b\u3001\u6210\u4eba\u7528\u54c1\u6216\u7ffb\u65b0\u4ea7\u54c1\u3002<\/p>\n\n\n\n

\u4e09\u3001\u5c55\u793a\u578b\u63a8\u5e7f\u5e7f\u544a(Sponsored Display Ads\uff0c\u7b80\u79f0SD\u5e7f\u544a)<\/h2>\n\n\n\n

\u5c55\u793a\u578b\u63a8\u5e7f\u5e7f\u544a\u901a\u8fc7\u7528\u6237\u884c\u4e3a\u5206\u6790\u548c\u6f5c\u5728\u53d7\u4f17\u56de\u6eaf\uff0c\u5c06\u5e7f\u544a\u5c55\u793a\u7ed9\u53ef\u80fd\u5bf9\u4ea7\u54c1\u611f\u5174\u8da3\u7684\u7528\u6237\u3002SD\u5e7f\u544a\u5206\u4e3a\u5546\u54c1\u6295\u653e\u548c\u53d7\u4f17\u6295\u653e\u4e24\u79cd\u7c7b\u578b\u3002\u5546\u54c1\u6295\u653e\u57fa\u4e8e\u54c1\u7c7b\u6216\u7279\u5b9a\u5546\u54c1\u6295\u653e\uff0c\u5e7f\u544a\u5c55\u793a\u5728\u641c\u7d22\u7ed3\u679c\u9875\u6216\u5546\u54c1\u8be6\u60c5\u9875;\u53d7\u4f17\u6295\u653e\u5219\u5c55\u793a\u5728\u7ad9\u5185\u548c\u7ad9\u5916\uff0c\u5305\u62ec\u6d4f\u89c8\u518d\u8425\u9500\u3001\u641c\u7d22\u5185\u5bb9\u548c\u6240\u8d2d\u5546\u54c1\u7684\u4e70\u5bb6\u3002<\/p>\n\n\n\n

SD\u5e7f\u544a\u7684\u4ed8\u8d39\u65b9\u5f0f\u5305\u62ec\u6309\u70b9\u51fb\u4ed8\u8d39(CPC)\u548c\u6309\u5343\u6b21\u66dd\u5149\u4ed8\u8d39(VCPM)\uff0c\u6295\u653e\u4f4d\u7f6e\u6db5\u76d6\u4e9a\u9a6c\u900a\u7ad9\u5185\u548c\u7ad9\u5916\u3002\u6295\u653e\u8981\u6c42\u5305\u62ec\u4e13\u4e1a\u9500\u552e\u8ba1\u5212\u8d26\u6237\u5df2\u5b8c\u6210\u54c1\u724c\u5907\u6848\uff0c\u4e14\u5e7f\u544a\u5546\u54c1\u5fc5\u987b\u62e5\u6709Buy Box\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u56db\u3001\u4e9a\u9a6c\u900aDSP(Demand Side Platform)\u5e7f\u544a<\/h2>\n\n\n\n

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\u4e94\u3001\u5e7f\u544a\u7b56\u7565\u4f18\u5316\u5efa\u8bae<\/h2>\n\n\n\n

\u6709\u6548\u7684\u5e7f\u544a\u7b56\u7565\u4e0d\u4ec5\u80fd\u589e\u52a0\u4ea7\u54c1\u66dd\u5149\uff0c\u8fd8\u80fd\u7cbe\u51c6\u89e6\u8fbe\u76ee\u6807\u7528\u6237\uff0c\u4ece\u800c\u5e26\u6765\u66f4\u591a\u7684\u8f6c\u5316\u548c\u6536\u76ca\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u4f18\u5316\u5e7f\u544a\u7b56\u7565\u7684\u5efa\u8bae\uff1a<\/p>\n\n\n\n

\u7cbe\u51c6\u5b9a\u4f4d<\/strong>\uff1a\u6df1\u5165\u4e86\u89e3\u76ee\u6807\u5ba2\u6237\u7684\u9700\u6c42\u548c\u504f\u597d\uff0c\u6839\u636e\u8fd9\u4e9b\u4fe1\u606f\u8bbe\u7f6e\u5e7f\u544a\u6295\u653e\u7684\u5173\u952e\u8bcd\u548c\u4eba\u7fa4\u5b9a\u4f4d\u3002<\/p>\n\n\n\n

A\/B\u6d4b\u8bd5<\/strong>\uff1a\u901a\u8fc7\u4e0d\u540c\u7684\u5e7f\u544a\u6587\u6848\u3001\u56fe\u7247\u548c\u5173\u952e\u8bcd\u7ec4\u5408\u8fdb\u884c\u6d4b\u8bd5\uff0c\u627e\u51fa\u6548\u679c\u6700\u597d\u7684\u65b9\u6848\u3002<\/p>\n\n\n\n

\u5229\u7528DSP\u5e7f\u544a<\/strong>\uff1a\u89e6\u8fbe\u66f4\u591a\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u4ea7\u54c1\u66dd\u5149\u7387\u3002<\/p>\n\n\n\n

\u63a8\u5e7f\u4f18\u60e0\u5238<\/strong>\uff1a\u589e\u52a0\u4ea7\u54c1\u7684\u5438\u5f15\u529b\uff0c\u63d0\u9ad8\u7528\u6237\u7684\u8d2d\u4e70\u6b32\u671b\u3002<\/p>\n\n\n\n

\u5236\u5b9a\u5b63\u8282\u6027\u5e7f\u544a\u7b56\u7565<\/strong>\uff1a\u6839\u636e\u5386\u53f2\u9500\u552e\u6570\u636e\u548c\u5e02\u573a\u8d8b\u52bf\uff0c\u5236\u5b9a\u9488\u5bf9\u6027\u7684\u5b63\u8282\u6027\u5e7f\u544a\u7b56\u7565\u3002<\/p>\n\n\n\n

\u4e0eKOL\u5408\u4f5c<\/strong>\uff1a\u501f\u52a9\u77e5\u540d\u535a\u4e3b\u3001\u7f51\u7ea2\u548c\u610f\u89c1\u9886\u8896\u7684\u5f71\u54cd\u529b\u548c\u7c89\u4e1d\u57fa\u7840\uff0c\u63d0\u9ad8\u4ea7\u54c1\u7684\u66dd\u5149\u7387\u548c\u9500\u552e\u91cf\u3002<\/p>\n\n\n\n

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